Our

Our

Projects

Projects

The Muff Liquor Company

The Muff Liquor Company is an award-winning Irish craft spirits house from County Donegal, founded by Laura Bonner. Drawing inspiration from a legacy of traditional poitín making, the brand reinterprets Irish distilling through a contemporary lens, producing a distinctive range of potato-based spirits defined by character, smoothness, and provenance.

Maharani Gin

Maharani Gin is a refined Irish craft spirit produced by Rebel City Distillery in Cork, distinguished by its fusion of Irish distilling with botanicals sourced from Kerala, India. Meaning “High Queen,” Maharani embodies a narrative of heritage and empowerment, working closely with a women-led cooperative to source its ingredients. The result is a modern, spice-led gin that balances citrus brightness with layered aromatics.

Off Hours

Off Hours Bourbon is a contemporary American whiskey that reflects a shift in how spirits are experienced—fluid, design-led, and grounded in modern lifestyle. Crafted with an emphasis on smoothness and versatility, the brand moves effortlessly between cocktail culture and casual occasion, offering a premium yet approachable profile.

Sonny’s Bar

Bua Brands partnered with Sonny’s Bar to support the development of a refined and commercially effective on-trade offering, combining creative direction with operational insight. Working closely with the team, Bua curated a bespoke cocktail menu designed to reflect the identity of the venue while ensuring balance, consistency, and profitability across serves.

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“Every brand has a story. Our job is to uncover it, refine it, and express it with clarity across every visual and verbal touchpoint.”

“Every brand has a story. Our job is to uncover it, refine it, and express it with clarity across every visual and verbal touchpoint.”

— Nina Moretti, Design Director

— Nina Moretti, Design Director

We’re Firma — an independent creative agency based in London. We help brands shape their identity, tell their story, and create work that connects across every touchpoint.

We’re Firma — an independent creative agency based in London. We help brands shape their identity, tell their story, and create work that connects across every touchpoint.

We work closely with our clients to build brands that last and experiences that matter.

We work closely with our clients to build brands that last and experiences that matter.

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