together.
We empower Irish beverage brands to thrive in the US market through consultancy, marketing, and sales.
together.
We empower Irish beverage brands to thrive in the US market through consultancy, marketing, and sales.
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bua
bua
bua
BUA was created due to the need in the American market for Irish craft beverage brands looking to successfully expand into the United States.
BUA was created due to the need in the American market for Irish craft beverage brands looking to successfully expand into the United States.
We offer an expert blend of consultancy, marketing, and sales services, built on over 20 years of experience across both Irish and American hospitality industries.
We offer an expert blend of consultancy, marketing, and sales services, built on over 20 years of experience across both Irish and American hospitality industries.
The Muff Liquor Company
The Muff Liquor Company is an award-winning Irish craft spirits house from County Donegal, founded by Laura Bonner. Drawing inspiration from a legacy of traditional poitín making, the brand reinterprets Irish distilling through a contemporary lens, producing a distinctive range of potato-based spirits defined by character, smoothness, and provenance.
Maharani Gin
Maharani Gin is a refined Irish craft spirit produced by Rebel City Distillery in Cork, distinguished by its fusion of Irish distilling with botanicals sourced from Kerala, India. Meaning “High Queen,” Maharani embodies a narrative of heritage and empowerment, working closely with a women-led cooperative to source its ingredients. The result is a modern, spice-led gin that balances citrus brightness with layered aromatics.
Off Hours
Off Hours Bourbon is a contemporary American whiskey that reflects a shift in how spirits are experienced—fluid, design-led, and grounded in modern lifestyle. Crafted with an emphasis on smoothness and versatility, the brand moves effortlessly between cocktail culture and casual occasion, offering a premium yet approachable profile.
Sonny’s Bar
Bua Brands partnered with Sonny’s Bar to support the development of a refined and commercially effective on-trade offering, combining creative direction with operational insight. Working closely with the team, Bua curated a bespoke cocktail menu designed to reflect the identity of the venue while ensuring balance, consistency, and profitability across serves.
champion the U.S. market
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Bua Brands is commited to your success in the U.S. market
champion the U.S. market
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Bua Brands is commited to your success in the U.S. market
Our
Services
Acting as a true one-stop shop, BUA supports Irish craft beverage businesses looking to break into the American market.
Acting as a true one-stop shop, BUA supports Irish craft beverage businesses looking to break into the American market.
Consultancy
Consultancy
After years of witnessing the same pattern repeat itself—Irish brands entering the U.S. market full of potential, only to struggle to truly break through—we realised something needed to change. Too many great Irish producers were making the leap to America without the support, structure, or market knowledge required to succeed long-term.
After years of witnessing the same pattern repeat itself—Irish brands entering the U.S. market full of potential, only to struggle to truly break through—we realised something needed to change. Too many great Irish producers were making the leap to America without the support, structure, or market knowledge required to succeed long-term.
Marketing
Marketing
While many brands may initially secure a distributor or win a handful of key accounts, the momentum often stalls soon after. Without the right strategy, consistent on-the-ground presence, and ongoing account management, growth becomes difficult to sustain. Brands can quickly find themselves stagnating, losing visibility, or being overshadowed in an extremely competitive market.
While many brands may initially secure a distributor or win a handful of key accounts, the momentum often stalls soon after. Without the right strategy, consistent on-the-ground presence, and ongoing account management, growth becomes difficult to sustain. Brands can quickly find themselves stagnating, losing visibility, or being overshadowed in an extremely competitive market.
Sales
Sales
BUA was created to solve that problem, helping Irish craft beverage brands not only enter the American market, but build lasting traction, develop meaningful relationships, and achieve continued growth beyond the initial launch phase.
BUA was created to solve that problem, helping Irish craft beverage brands not only enter the American market, but build lasting traction, develop meaningful relationships, and achieve continued growth beyond the initial launch phase.
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work — no spam, just good stuff.
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No spam, just good stuff.
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FAQ
Have questions? We’ve made it easy. Here’s what to know before we get started — and if you don’t find what you’re looking for, feel free to ask.
/ 01
What exactly does BUA do?
BUA helps Irish craft beverage brands successfully enter and grow within the United States hospitality market.
We provide a combination of:
• U.S. market entry strategy
• brand positioning and marketing
• distributor introductions and support
• on-the-ground sales representation
• key account development
• long-term growth strategy
/ 01
What exactly does BUA do?
/ 02
Who is BUA for?
BUA works with Irish craft beverage producers who want to expand into the United States market, including:
• whiskey distilleries
• gin and spirits producers
• craft breweries
• cider makers
• emerging premium beverage brands
Our services are designed for brands that want to build a serious long-term presence in the U.S. hospitality sector.
/ 02
Who is BUA for?
/ 03
Why do Irish brands struggle in the US?
Many Irish brands successfully secure a distributor or land a few early accounts, but growth often stalls afterward.
Common challenges include:
• lack of on-the-ground representation
• limited understanding of the U.S. three-tier distribution system
• difficulty maintaining distributor engagement
• limited sales follow-up with accounts
• high competition in a crowded market
BUA was created to bridge this gap and ensure brands maintain momentum after launch.
/ 03
Why do Irish brands struggle in the US?
/ 04
How is BUA different from a distributor?
A distributor focuses on logistics and product distribution.
BUA focuses on building the brand and generating demand by:
• helping secure the right distributor relationships
• supporting sales into accounts
• building awareness among bartenders, buyers, and consumers
• maintaining brand visibility in market
We work alongside distributors, not in place of them.
/ 04
How is BUA different from a distributor?
/ 05
When should a brand contact BUA?
Ideally, brands should begin working with BUA before entering the U.S. market.
Early support helps with:
• positioning the brand correctly
• identifying the right distributor
• preparing compliance and import strategy
• building a strong launch plan
However, we also work with brands that are already in the U.S. but struggling to gain traction.
/ 05
When should a brand contact BUA?
FAQ
Have questions? We’ve made it easy. Here’s what to know before we get started — and if you don’t find what you’re looking for, feel free to ask.
/ 01
What exactly does BUA do?
BUA helps Irish craft beverage brands successfully enter and grow within the United States hospitality market.
We provide a combination of:
• U.S. market entry strategy
• brand positioning and marketing
• distributor introductions and support
• on-the-ground sales representation
• key account development
• long-term growth strategy
/ 01
What exactly does BUA do?
/ 02
Who is BUA for?
BUA works with Irish craft beverage producers who want to expand into the United States market, including:
• whiskey distilleries
• gin and spirits producers
• craft breweries
• cider makers
• emerging premium beverage brands
Our services are designed for brands that want to build a serious long-term presence in the U.S. hospitality sector.
/ 02
Who is BUA for?
/ 03
Why do Irish brands struggle in the US?
Many Irish brands successfully secure a distributor or land a few early accounts, but growth often stalls afterward.
Common challenges include:
• lack of on-the-ground representation
• limited understanding of the U.S. three-tier distribution system
• difficulty maintaining distributor engagement
• limited sales follow-up with accounts
• high competition in a crowded market
BUA was created to bridge this gap and ensure brands maintain momentum after launch.
/ 03
Why do Irish brands struggle in the US?
/ 04
How is BUA different from a distributor?
A distributor focuses on logistics and product distribution.
BUA focuses on building the brand and generating demand by:
• helping secure the right distributor relationships
• supporting sales into accounts
• building awareness among bartenders, buyers, and consumers
• maintaining brand visibility in market
We work alongside distributors, not in place of them.
/ 04
How is BUA different from a distributor?
/ 05
When should a brand contact BUA?
Ideally, brands should begin working with BUA before entering the U.S. market.
Early support helps with:
• positioning the brand correctly
• identifying the right distributor
• preparing compliance and import strategy
• building a strong launch plan
However, we also work with brands that are already in the U.S. but struggling to gain traction.
/ 05
When should a brand contact BUA?
FAQ
Have questions? We’ve made it easy. Here’s what to know before we get started — and if you don’t find what you’re looking for, feel free to ask.
/ 01
What exactly does BUA do?
BUA helps Irish craft beverage brands successfully enter and grow within the United States hospitality market.
We provide a combination of:
• U.S. market entry strategy
• brand positioning and marketing
• distributor introductions and support
• on-the-ground sales representation
• key account development
• long-term growth strategy
/ 01
What exactly does BUA do?
/ 02
Who is BUA for?
BUA works with Irish craft beverage producers who want to expand into the United States market, including:
• whiskey distilleries
• gin and spirits producers
• craft breweries
• cider makers
• emerging premium beverage brands
Our services are designed for brands that want to build a serious long-term presence in the U.S. hospitality sector.
/ 02
Who is BUA for?
/ 03
Why do Irish brands struggle in the US?
Many Irish brands successfully secure a distributor or land a few early accounts, but growth often stalls afterward.
Common challenges include:
• lack of on-the-ground representation
• limited understanding of the U.S. three-tier distribution system
• difficulty maintaining distributor engagement
• limited sales follow-up with accounts
• high competition in a crowded market
BUA was created to bridge this gap and ensure brands maintain momentum after launch.
/ 03
Why do Irish brands struggle in the US?
/ 04
How is BUA different from a distributor?
A distributor focuses on logistics and product distribution.
BUA focuses on building the brand and generating demand by:
• helping secure the right distributor relationships
• supporting sales into accounts
• building awareness among bartenders, buyers, and consumers
• maintaining brand visibility in market
We work alongside distributors, not in place of them.
/ 04
How is BUA different from a distributor?
/ 05
When should a brand contact BUA?
Ideally, brands should begin working with BUA before entering the U.S. market.
Early support helps with:
• positioning the brand correctly
• identifying the right distributor
• preparing compliance and import strategy
• building a strong launch plan
However, we also work with brands that are already in the U.S. but struggling to gain traction.
/ 05
When should a brand contact BUA?